apparel news: eco focus
february 4–10, 2011
Any trip to Affliction Clothing’s Seal Beach, Calif., headquarters will be action-packed. Martial-arts fighters spar in a company gym. Artist John Moss customizes motorcycles in a company workshop at the 70,000-square-foot compound. But the biggest flurry of activity for the lifestyle brand in 2011 will be found on the concrete of retail streets.