British telecom’s “Alexander Black:” a bid to revive bricks-and-mortar retail with digital tools

For the better part of two decades, retailers and tech startups have been inventing new ways to improve the digital shopping experience. Meanwhile, the bricks-and-mortar store remains much as it was 30 years ago. That’s changing gradually, as sophisticated brands try to blend the real life and digital experience, and they’ve made plenty of progress. […]